Ashish Kumar Gupta has setup Jeevika Ashram and Studies Center at Indrana village near Jabalpur. Formerly a rural management executive, having studied from IRMA Anand, Ashish Kumar Gupta spent years with Shri Ravindra Sharma ji fondly known as Guruji at Adilabad and imbibed his narratives on topics mostly related to how beautifully the rural societies function, how do they think, what are their guiding principles. Among many social causes that Ashish Kumar Gupta is associated with, his chief focus is on transcribing and publishing Guruji’s works and inspired by the same, he also focuses on reorienting the Indian society to correct their self image and start to think and function on its own principles and methodologies.